Jamal's Yellow Pages Directory The yellow section of a directory (or separate directory) that contains listings and paid advertisements for products and services, and lists them by classified headings in alphabetical order.
Yellow Pages satisfy a need, not an interest group. And unlike other media, directory usage is driven by major life events instead of entertainment or proximity. When people buy or sell their homes, marry, move to a new town, send their kids to college, retire... that's when they use Yellow Pages more than ever!
Jamal's Yellow Pages of Pakistan faithfully and authentically reflects all shades of Pakistan's economy and foreign trade. Offering a vast nation of over 160 million forward looking and industrious people. And contains details of Government's polices, industrial and economic development with unprecedented encouragement to foreign investors.
These life events trigger needs, and consumers look to the Yellow Pages for information about businesses that can satisfy those needs. They are ready-to-buy, trust advertising and are looking for information to help in their shopping decisions.
Perhaps more than most advertisers realize, for life-event-driven consumers, the Yellow Pages play a significant role in product and brand selection. A Yellow Pages directory is more than a "look-up" medium, it's a "shopping – and frequently a "buying" – guide" for a large number of users.
Buyers want to deal directly with the manufacturers. Advertisements of manufacturers enable them a direct contact with the international importers and local commercial exporters. Jamal's Yellow Pages of Pakistan with its over 150,000 listings, under various classifications, provides a comprehensive range of choices and options in every process of manufacturing and marketing thus furnishing a valuable oppotunity to organize operations on optimum profitable lines.
Yellow Pages ads help shoppers make purchase decisions. Almost half (48%) of Yellow Pages references are by people who are actively shopping; that is, they have not already chosen a business. And half of the users that have only one business or brand in mind when they seek out the Yellow Pages ends up looking at other ads. Overall, 70% of Yellow Pages users use the information in Yellow Pages ads to help in making shopping decisions.
Additionally, the Yellow Pages deliver a targeted audience. A locksmith's ad in the newspaper or on television or radio is wasted on those not in need of a locksmith. That same ad under the Yellow Pages "Locksmith" heading could prove invaluable to the user whose keys are locked in a car.
Jamal's Yellow Pages of Pakistan promotes exposure of your corporate and brand image throughout the length and breadth of Pakistan as a business reference guide 24 hours a day and 365 days a year. |
